Evaluation Question 4:How did you use media technologies in the construction and research, planning and evaluation stages?

The music video was invoved in many different combinations and it involved alot of reseach to make the main product as effecive as it was. Before i used media technologies i researched the different types of media technologies that will fit with the music video.

The best media technologies are :

1. Slideshare
2. Wordle
3. Google
4. Youtube
5. Unsigned
6. Photoshop

In Terms of music for the music video we had to visit unsigned to pick the music even though we dident get our music from there in the end. This site is a site where people go to so they can promote their music. this is a real effective way of promoting music and we used this site to try and find music because there is a wide variety of music on the site so finding music is not that difficult , however this site was not as effective in terms of our media product because we did not get our music from this site

Google was used to search for websites and this is a very effective site because it shows you different options of where you can get information on , however google was not as effectiv in my combination of media products as we did not get any images from google for our digi pak or magazine advert instead we got an image from the real video to create the video.

In addition to this we used technologies like Final Cut Express to to edit the music way because this had the best software to use to create a music video it helped us fade scenes effectively and colour and effects to it.  we also used final cut express to get our lip synching on point.Furthermore we also used cameras to create an animatic as we used it too take pictures and then use final cut express to edit it together as well as film the music video as without the camera and final cut express we would not be able to create a good and successfull music video. We occasionaly used our phones to film when there were no caemras to use this was good because the iphones megapixels are very good therefore the qulity of the images were good enough.

The construction of films are very important as they determine how the eventual film will look like and if you do not construct the video properly you are highly unlikely to get a good outcome.
To make sure that the constructive parts of the film were made effectively we used final cut express and alive type with photoshop being used for the magazine advert and digi pak.


Livetype was used so that we could write tittles onto the film and so that we can make sure the tittles suit the video well enough so that it can finish off the video.Photoshop was used so that we can edit the digi pak and make it look good so it can match the magazine advert because a good digi pak can attract the audience to buy the album which is our main aim to try and promote.

Survey monkey was effective in terms of research for the video because it allowed us to interview a wide audience and it gave us feedback about our music video which was very helpful because it helped us on what we could improve it on and what we could try and change to make the video look better overall. It was also effective as it alowed us to put it on the blog which allows anyone coming on the blog to take the survey , we also put this on facebook and posted it on twitter so that many other people can take the survey.

This is an Example of a Wordle which is there to give a clear idea of what words are the most popular within the words you asked about, this is significant as it can show that what is more popular. Wordle also lets you create your image however you like and whatver you do in terms of its design is up to you, it lets you change its font and layout which is good because then yours will not always look the same as some of the others.

This wordle is a great example and shows that the most popular words are music, song and video because they are in bold and are the biggest in terms of its font.

Evaluation Question 3:What have you learned from your audience feedback?

Audience feedback has been very important to the success of this video because it determined what stays on the video and what could change on the video because peoples opinions count when it comes to music video because if the majority of our target audience advise us on something then we are going to have to take their advice and improve our blog.


When we created a video we were advised to create a survey first of all we made a survey that our target audience can take so that they can give us this feedback.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

We needed to promote the video so that enough people can take it to make our video effective so it took us couple of weeks to get the feedback of what we needed. once we got the feedbac we were then able to analyse the results.

This shot shows that most people that watched the video were older this is down to the fact that i promoted the video to an older as all of my uncles and aunts watched the video, however the video targeted the youth og today like 11-20 and 21-30 but this showed me that our type of music video can appeal to an older audience because people in their 30s enjoyed the video, so it taught me my video appeal to a wider audience.

The audience feedback taught me that more females than males took this test which is normal as more females than males in my target audience listen to this type of music because they like love songs but the males are more into the rap and hip hop which our video also has.

The survey shows that most people belived the video was good with 54% which is very good as it shows that the majority believed the video was good and nobody believed it was poor which helped avoid us having to change the video too much even though we did add a rap scene to make the video longer.

Lip synching is important in media and carries the whole video if the lip synchingt is wrong it spoils the whole video so to have the majority of the audience saying that it was accurate is very good help for the music video.

The performance of the actor is also vital because if he does not match what the lyrics say or what the the video is about then the whole video can also fall our of place therefore if the performance is good the video is automatically better and in terms of the audience feedback it shows that most people believed that the performance was good.

The main theme of our video was the location as the Mise-en-Scene is very important to us thats why we went all the way to london to film our music video and thats why we had a lot of lights and colourful parts and the audience gave us feedback which shows that the overall percentage points to the fact that the location was approriate.

Evaluation Question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our music video we used key conventions of real media and challenged forms and conventions effectively.The music we used was Rnb with a little bit of Hip Hop however the pace of the song was quiet slow therefore we had to make sure we edit the pieces together in the right way with the right angles and lighting effects which creates a buzz and demand for views. 

In this next shot i show you a picture of the video we got our idea from, this is a video from Bow wow and it shows him walking a long while being filmed form the side this inspired us and we therefore used the same thing but changed it a little bit and made our shot appear a little more closer so that the camera can show all the emotion and passion shown in the scene by the performer.

 Below this is the picture of how we used it to inspire us as in the shot below he is doing a very similar thing as they are both walking down a road while being recorded from the side , however we slightly changed ours and made sure that the emotion in the face is captivated by the camera and we used special effects to add more emphasis on the lights behind.

The main reason i used Bow Wows video as an example to inspire my personal video was because of the similarities of the song and i really liked the way the bright lights were displayed in their song which made want to apply to our music video and try and make it a success and in the video everything is so similar to the kind of taste i have in music and music videos generally and personal that is why this video was chosen.


Our media product develops forms and conventions of real media products because they are what generally would be in a rnb video , a male singing about a women and wanting her back or being in love with her, however our music video also challenges it because it has a rap part and rap conventions more often than not include scenes of women who are inappropriately dress however our music video does not even have a woman in it at all so in that way it challenges media conventions for that type of video. 


 Furthermore another video that inspired me and was something that i took ideas of was the video called my baby by Bow wow again , this video as you can see below has him looking straight into the camera with passion and it creates a very strong effect so i thought i would try and put that into my own music video too and show that same passion and desire as both the music videos are about the same thing

Below you can see the similarities in the way they are both sitting down on the steps and looking straight into the camera with passion and emotion which shows what kind of effect we wanted the video to have on the audience. Our Music video has a meaning and has a lot of  reference to Bow wow music videos as i believe his videos are unique in a way and portrays the song very well so we tried to use our media product to portray the same thing.

Evaluation Question 2:How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

We spent a lot of time on the Digi Pak and Magazine advert in order to make it succesfull and we wanted to use aspects from the Digi pak so it links with the magazine advert, and this is something we have done effectively as we used similar images from the Magazine advert and used it so that the whole package is effective, because we looked at examples of magazine adverts and they have to be similar to the digi pak or else your product looses its focus and that is why our digi pak and magazine advert is so effective because i believe it can attract an audience with all the bright lights and colour it is also very similar to the music video so everything is put together effectively to create a good combination of the main product.


The next thing we wanted to do was make sure our Digi Pak and Magazine Advert looked as professional as other Digi Pak therefore we used software's like photoshop. we also wanted to continue to keep that night feel of the video into the Digi pak because all of these things would have an impact on the final video to continue too keep that link between the video and the Magazine advert and Digi Pak because these combinations are vital too have if you want to have a successful combinations of product.


However Before we could make a good and effective Magazine advert and Digi Pak we had to pick the right song and pick the right location that is why we done a focus group and the focus group really helped us to understand a lot of things which then lead to us creating this Digi Pak and Magazine Advert, if we just chose any random song and the wrong location it would lead to us having a less than acceptable Digi pak so our focus group was really key.




We therefore discovered that a song can be effective because it can energize you , and the music video is also important because sometimes the video can make the song better , so people can like a song just because they like the video.


The feedback we got showed us that the song makes people feel sad and want there girlfriend back so in our music video we protrayed this which then showed in the Digi Pak and Magazine Advert with its Similarities.



The Animatic also helped with our Digi Pak and Magazine Advert because the images we drew before we created the video are the images that we eventually used for the Digi Pak and Magazine Advert which had an impact on the Magazine Advert and made Our final Digi Pak very effective and successful.

To create the effective Digipak and Magazine advert we had to understand what the key things are that have to go on a Digi pak so it can be effective and we did this very well so it shone through to  our final piece in terms of the Digi Pak

Here you can see from the video above that the animatic had an effect on how we created the Digi Pak as the images in the Animatic are on this Digi Pak.

Here you can see that we have made sure that the video has an involvement with the magazine advert and then also has an impact on the final Digi Pak.


This here shows how effective our final Magazine Advert is as this shows how much we improved it to get it to the standard above as first we used it on a software witth not so much features till we made a decision that it was no to the right standard and changed it and started to use photoshop.

we analysed rihanna s magazine advet which eventually inspired us to change our initial magazine advert

All in all i believe that the way we created the Digi Pak and Magazine advert and linked the themes together with the video shows that it is a very effective piece of work especially with all the features and research we done to conducted to make it as good as it is, i believe that if this was a real Digi Pak and Magazine Advert going to go to the shops it would do very well as it has that professionalism look to it.

Digi Pak

Here is Our Digi Pak that we created in Photoshop which was a complicated so it took us a while to get it down however with hard work and dedication we did it and we would like to believe we did a good job on it, Our Digi Pak includes all the front cover the back cover and all the other things that come with a Digi Pak.

Mise-en-scene

In terms of our music video we are focusing on the presentation of the video so i done research and came up with this.
The most important aspects are.

• The movement of the camera
• Mise-en-scene
• Editing
• Colour
• Sound 
• Lightening

MOVEMENT OF THE CAMERA 


It is very important to use the camera well as the way the scenes are recorded are highly reliant on the way the camera is moved. The movement of the camera grabs the audiences attention if there is  any exciting scene or anything that needs to be shown particularly.
these are the most common used shots.

• panning shot- a panning shot is a shot that moves slowly from side to side from a fixed axis.
• tilt shot- a tilt shot is a simple shot where the camera just moves up and down on a fixed axis.

• tracking shot- a tracking shot is a shot which in most cases follows the action of something happening.

MISE-EN-SCENE


mise-en-scene is a French word and means the arrangement of performers and properties on a stage for a film
the main components of mise-en-scene are

1. Set design 
2. Lighting 
3. Space 
4. Costume 
5. Acting 

 

EDITING 
 The editing process is looked at when each scene is finished filming and then it is decided in what order to place these scenes in. when editing there are a lot of things that need to be considered for example the speed of editing and the way each scene changes for example the way a scene would fade out or fade in that is a very important aspect of editing.





COLOUR

Colour in media is often associated with denotation and connotation

• denotation- denotation is commonly associated with symbolism fro example a certain picture could mean something

the denotation of this image is very simple , the image shows love because of the red rose and it could also be associated with romance or passion for someone.

• connotation- connotation is usually associated with colour of things.

 the connotation would be love for this image.

LIGHTNING 

these are the types of lightning 

• Key Light
• Back light
• Filler Light

Digi Pak Analysis

Digipak analysis

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